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Pandora is pandora charms anniversary famous for its elegant twist to the classic charm bracelet (introduced in 2000). pandora charms friendship But behind their journey to become a world-renowned jewellery company is a simple story of a Danish goldsmith and his wife wanting to share their creations with the world.

In 1982, pandora charms on sale Per Enevoldsen and his wife Winnie established a modest jeweler's shop on Norrebrogade in Copenhagen, Denmark. As demand for their products gradually increased, their focus shifted to the wholesale business, and by 1987 they discontinued their retail activities all together. pandora charms usa They hired Lone Frandsen as designer for their first Pandora Jewellery line, creating what was to become Pandora's distinctly unique design. In 1989, Pandora opened its manufacturing line in Thailand (called Pandora Productions) and sold its jewellery products wholesale. In 1996 Lisbeth Enø Larsen, a goldsmith, joined the company, and together with Frandsen, created its signature jewellery line, including the famous customized Pandora charm bracelets.

By 2000, pandora charms animals their charm bracelet concept was introduced to the Danish market, and it quickly took off, with demand for Pandora charms going through the roof. Encouraged by this response, Pandora Jewellery was launched in the US in 2003 and entered the German and Australian markets in 2004. As demand grew, fuelled by third party distributors across Europe, the company decided in 2005 to build a large-scale production facility in Thailand. By 2006, Pandora opened the first PANDORA store in Germany, which was quickly followed by other stores in Denmark, Australia, Switzerland, US and Canada. With Thailand proving to have very strong production capabilities, Pandora opened a second manufacturing shop in August 2008 and a third in March 2010, further enhancing its production.


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